FALL 2008 STUDENT LEARNING ASSESSMENT ALIGNMENT MATRIX

MC 110: Mass Comm in Society

MC 120: Principles of Advertising

MC 165: KSDB Audition

MC 180: Fundamentals of Public Relations

MC 200: News & Feature Writing

MC 221: Advertising Writing

MC 241: Editing & Design

MC 251: Video News Production

MC 276: Concepts of Electronic Media Production

MC 280: Public Relations Writing

MC 303: Advanced News & Feature Writing

MC 306: Audio News Production

MC 316: Internet Journalism

MC 331: Digital Photography for Mass Media

MC 341: Advanced Editing & Design

MC 385: Media Practicum

MC 396: Mass Comm Research

MC 404: Public Affairs Reporting

MC 406: Advanced Electronic News Reporting

MC 411: Yearbook Editing & Management

MC 416: Photojournalism

MC 421: Advertising Sales

MC 423   Global Advertising

MC 426: Magazine Article Writing

MC 436: Magazine Production

MC 446: Advertising Media Planning

MC 456: Advertising Techniques

MC 461:  Web Techniques

MC 466:   Law of Mass Comm

MC 471: Audio Techniques

MC 480: Public Relations Techniques

MC 481: Video Techniques

MC 491: Mass Comm Internship

MC 531: Communication Diversity and Social Change

MC 564 History of Mass Comm

MC 557: Advanced Advertising Techniques

MC 572: International Mass Comm

MC 573: Ethics in Mass Comm

MC 580: Convergence Reporting

MC 605: Supervision of School Publications

MC 612: Gender Issues & the Media

MC 625: Media Relations

MC 630: Public Relations Case Studies

MC 640: Advertising Campaigns

MC 645: Public Relations Campaigns

MC 665: Electronic Media Programming

MC 665: Advertising/ Public Relations Management

MC 670: Advertising & Social Responsibility

MC 685: Media Management

MC 705: Fundraising by Non-Profit Organizations

MC 710: History of Journalism

MC 712: Environmental Communications

MC 720: Ethics in Mass Comm

MC 725: International Communications

MC 730: Seminar on Issues in the Media

MC 765: Communication Theory

MC 780: Research Methods

A.Q. Miller School of Journalism and Mass Communications SLOs

Understand and apply First Amendment principles and the law appropriate to professional practice.

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A

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Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.

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A

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Demonstrate an understanding of the diversity of groups in a global society in relationship to communications.

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A

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X

Understand concepts and apply theories in use and  presentation of images and information.

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A

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A

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Work ethically in pursuit of truth, accuracy, fairness and diversity.

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A

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Think critically, creatively and independently.

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A

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Conduct research and evaluate information by methods appropriate to the communications professions in which they work.

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Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and  purposes they serve.

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A

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Critically evaluate their own work and  that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.

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A

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Apply basic numerical and statistical concepts.

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Apply tools and technologies appropriate for the communications professions in which they work.

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A

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A

X

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A

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X

Kansas State University SLOs

Knowledge

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Critical thinking

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Communication

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Diversity

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Integrity

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"X" = Courses/experiences where student have an opportunity to learn the outcome.

"A"= Courses/experiences in which performance is used for program level assessment of the outcome.