A.Q. Miller School of Journalism and Mass Communications
Kansas State University
105 Kedzie Hall
Manhattan, KS 66506
785-532-6890
Fax: 785-532-5484

JMC Announcements

• JMC Centennial Celebration coming Sept. 2-4, 2010. [ more ]
• JMC alumna Gail Pennybacker appears on "Good Morning America" to discuss breast cancer awareness coverage: [ story with video ]
• The Common Good Internship/Career Fair will be 11 a.m.-3 p.m. Wednesday, March 10, 2010.
• K-State PRSSA participates in "Cotton from Blue to Green" campaign. [ watch the video ]
• JMC wins 2009 University Outstanding Department Award for Enhancing Diversity. [ more ]
• JMC professor H.S. Jin wins Presidential Award for Undergraduate Teaching Excellence. [ more ]
• K-State implements contingencies and responses during H1N1 flu outbreak. [ more ]
• JMC alum Pete Souza takes us into the Oval Office on ABC's Good Morning America. [ GMA slideshow / Whitehouse.gov slideshow]
• Miller School alum named Obama White House photographer. [ more ]
• School moves forward with Community Readiness Communications Initiative. [ more ]

Faculty: Soontae An

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• Office: Kedzie 217A
• Phone: 532-6815
• E-mail: soontae@ksu.edu
• BA Ewha Womans Univ., MA Sogang Univ., MA University of Alabama, Ph.D. University of North Carolina.

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Courses Taught

Principles of Advertising, Advertising Campaigns, Mass Communications Research.

Professional Information

Soontae received her Ph.D. from the University of North Carolina at Chapel Hill before joining K-State's faculty in 2001. Her current research interests focus on Direct-to-Consumer (DTC) prescription advertising, advertising management and media ownership, and advertising regulations and policy.

Recent works include:

An, Soontae (forthcoming). Antidepressant Direct-to-Consumer Advertising and Social Perception on the Prevalence of Depression: Application of the Availability Heuristic, Health Communication.

An, Soontae (forthcoming). Attitude toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge, Journal of Health Communication .

An, Soontae & Bergen, Lori (forthcoming). Advertiser Pressure on Newspapers: A Survey of Advertising Directors, Journal of Advertising .

Jin, Hyun Seung, Zhao, Xinshu, & An, Soontae (2006). Examining Effects of Advertising Campaign Publicity in a Field Study, Journal of Advertising Research, 46 (2), 171-182.

An, Soontae, Jin, Hyun Seung, & Pfau, Michael (2006). The Effects of Issue Advocacy Advertising on Voters' Candidate Issue Knowledge and Turnout, Journalism and Mass Communication Quarterly, 83 (1), 7-24.

An, Soontae, Jin, Hyun Seung, & Simon, Todd (2006). Ownership Structure of Publicly-Traded Newspaper Companies and their Financial Performance, Journal of Media Economics, 19 (2), 119-136.

An, Soontae & Jin, Hyun Seung (2004). Interlocking of Newspaper Companies with Financial Institutions and Leading Advertisers, Journalism and Mass Communication Quarterly, 81 (3), 578-600.

An, Soontae (2003). From a Business Pursuit to a Means of Expression: Supreme Court's Dispute over Commercial Speech from 1942 to 1976 , Communication Law and Policy 8 , 201-225.